Data Mining
Sometimes pre-defined reports aren't enough. That's where data mining comes in. SmarterStats gives site owners, marketers or even security experts the ability to truly do a "deep dive" into the data contained in the log files associated with a website. Performing these deep dives, it's possible to find visitor patterns and trends that may otherwise have been missed.
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Through the mining of website data, companies can discover how to provide website visitors with the type of information, products and services customers are most likely to want.
For example, if visitors are coming from a particular site, and are hitting a particular page, content can be created or optimized on that page that speaks directly to those visitors or visitors from similar sites.
Improve Design
As companies uncover patterns in visitor behavior through data mining, the overall design and direction of the website can be improved to better meet the needs of visitors and customers.
For example, looking at the paths people take to get to a page can help refine that page's accessibility via different linking structures or even adding that page to a header or footer.
Identify Vulnerabilities
System administrators can use data mining to identify and stop possible attacks on the server. For example, use data mining to look for attempts to hack a website by exploring query items sent to specific pages of a site or traffic patterns from specific IP addresses.
Many times, website developers or owners aren't aware that their sites are targets for potential attacks. Things like online forms, surveys and login pages are particularly vulnerable points of entry for hackers and other types of security incidents.
